Dougherty Rebrand
Brief
The objective of this project is to redesign the logo for Dougherty Orchards, an Indiana-based company. Through this redesign, the brand intends to expand its reach beyond the local market and venture into business-to-business transactions. The new logo will serve as a pivotal tool in this strategic transition, embodying the brand’s identity and facilitating its growth into broader markets.
Round 2
Final Logo and Color
The final logo was created using theme of peacocks from the Dougherty Orchard, and their history of winemaking. The typeface “Larkin” is used for the logo mark, and the illustration incorporates parts of the design.
The color palette is inspired by the Indiana landscape.
